TA Taimoor Ali

Growth, marketplace, analytics and data science

Growth, Marketplace & Analytics Professional

I work at the intersection of marketplace growth, marketing analytics, experimentation, and data science - turning ambiguous commercial problems into measurable growth initiatives, analytical insights, and practical data products.

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Positioning

Operating between business, data, product, and experimentation

I help e-commerce and marketplace teams grow sellers, improve monetisation, design incentives, measure campaign impact, and build analytical tools that support better commercial decisions.

My work combines growth strategy, marketplace operations, marketing analytics, A/B testing, SQL/Python analysis, forecasting, and machine learning.

Impact

Commercial, academic, and independent product outcomes kept distinct

01

Professional Impact

£5.2M+monthly ads revenue peak led through marketplace ads growth strategy
10.2%ads take rate achieved through seller monetisation initiatives
1,500+sellers registered across growth campaigns and leaderboard programmes
17%video leaderboard registration rate reached from an early 6% baseline
20%holdout design used to measure campaign incrementality
A/Btesting, control groups, pre/post analysis, and rollout measurement used across growth initiatives
02

Research & Academic Impact

R2 0.945electricity price forecasting model performance
NMAE 0.17electricity price forecast error
+7.3%annual battery arbitrage profit uplift from optimisation research
200+model tuning trials conducted during MSc dissertation research
Forecastingwind power forecasting and electricity market modelling research
03

Independent Product & Project Impact

Livebuilt and deployed a car price prediction tool
Pipelinecreated a marketplace listing data pipeline for used car pricing
Modelscompared multiple machine learning models using MAE and R2
Interfaceconverted raw marketplace data into a practical price estimation interface

Capabilities

Commercial growth judgement with analytical depth

Growth & Marketplace Strategy

Seller growth, marketplace incentives, campaign design, ads adoption, GMV growth, seller segmentation, monetisation strategy.

Marketing & Commercial Analytics

Campaign performance, funnel analysis, ROI measurement, take rate analysis, seller behaviour, activation and retention analysis.

Experimentation & Rollouts

A/B testing, holdout groups, control groups, pre/post analysis, incrementality measurement, rollout tracking, launch measurement.

Data Science & Forecasting

Machine learning, forecasting, price prediction, optimisation, model evaluation, feature engineering.

Analytics & Decision Support

SQL, Python, KPI design, dashboards, business cases, stakeholder reporting, insight generation.

Experience

Marketplace growth, commercial analytics, and decision support

Current / recent

E-commerce marketplace growth

  • Led seller growth and ads monetisation initiatives across marketplace campaigns.
  • Designed leaderboard, incentive, and registration mechanics to increase seller participation.
  • Built measurement frameworks using holdouts, pre/post analysis, and campaign performance tracking.
  • Worked across growth strategy, marketplace operations, analytics, and stakeholder management.
Earlier work

Analytics, marketing analytics, pricing, and forecasting

Previous roles and projects focused on commercial analysis, pricing logic, e-commerce performance, forecasting, and practical data science workflows.

Featured Projects

Education

Analytical and technical foundation

MSc Business Analytics

University of Surrey

Business analytics, statistics, machine learning, forecasting, optimisation, and decision modelling.

BS Computer Science

COMSATS

Computer science, databases, programming, analytical systems, and data foundations.

Contact

Interested in growth, marketplace, analytics, marketing analytics, or data science work?

Let's connect around commercial growth problems, marketplace performance, experimentation, and practical data products.

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